When God Calls You Somewhere Unexpected with Amy from Inherit Co

In this Christmas episode of Her Layered Life, I sit down with Amy, founder and CEO of Inherit Co., a Christian-based clothing brand built on modesty, integrity, and joy.

Amy shares how a simple desire to save money on newborn photos turned into a full photography career—and how God used that season to eventually lead her into modest fashion. We talk about what it looks like to build a faith-rooted brand in an industry that often glorifies fast trends, overconsumption, and immodesty, and how she’s learned to protect the rhythm of her life as a wife, mom, and CEO.

If you’ve ever wrestled with calling, motherhood, business, purpose, or modesty, this conversation will make you feel seen and encouraged.

Sponsored by Halftee

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In This Episode, We Talk About:

• Amy’s path from photographer to founder
  How shooting her own baby’s photos turned into 37 weddings a year—and the God moment that opened the door to take over a modest clothing company and rebrand it as Inherit Co.

• Rhythm over “balance”
  Why she doesn’t believe in perfect balance and instead builds her life around a core rhythm: sleep, scripture, prayer, church, movement, and then fitting work and creativity around that.

• Motherhood + work without guilt
  How Amy went from imagining herself as a stay-at-home mom of six to realizing God wired her as a leader, builder, and visionary—and that she can be both a devoted mom and a woman who stewards big assignments.

• Modesty as a spectrum
  We talk about how modesty looks different for every woman and every context, why she personally wears skirts and dresses, and how Inherit Co. now serves women who wear everything from skirts to jeans—without shame or legalism.

• Building a faith-rooted brand in a secular industry
  What it feels like to lead with conviction in fashion, resist hook-and-bait marketing, and say no to “easy” profit that compromises integrity or quality.

• Path & Purpose
  How Amy now coaches women through her faith-based coaching brand, helping them uncover the God-given purpose that’s already inside them instead of chasing every new thing.

• Christmas at the Ekren home
  Why their family has shifted from piles of gifts to experiences (like Hawaii and Disney), plus the grounding tradition of a shared meal and reading the Bible story together.

• Women, teams, and community
  What it means to run a mostly female team, honor the realities of motherhood (sick kids, maternity leave, schedules), and build a company culture that truly supports women and families.

Rapid-Fire Highlights

• Favorite grounding scripture: 2 Corinthians 12:9 – “My grace is sufficient for thee…”

• Woman who inspires her: Her grandma—steady, spiritual, hardworking, and humble.

• Favorite purchase this year: The Baylor ribbed dress from Inherit Co.

• Favorite songs: “Anchor” by Skillet + the hymn “Lonesome Valley.”

• Her message to you: Your purpose isn’t something you chase—it’s already in you. Stay faithful where God has planted you and trust His timing.

Connect & Giveaway

Follow @inheritco on Instagram and shop at InheritCo.com.
Watch our socials for this month’s giveaway featuring:

• A beautiful dress from Inherit Co.

• Halftee favorites

• A Risen necklace + matching bracelet

As we celebrate this Christmas season, let’s remember:
our faith is our foundation, our family is our ministry, and our influence is our offering.

Until next time, may your heart stay centered on Christ, your choices be filled with intention, and may you love every layer of your life.